BRAND DIRECTORY

Top-Tier Powerhouses

  • AGE20'S

    Skincare-infused makeup designed for radiant, youthful-looking skin.

  • Discover premium Korean skin care and makeup products for all skin concerns, with curated routines and trusted brands at OoshTush.com

    Banila Co

    Skincare-meets-makeup brand for effortless, radiant beauty.

  • A collection of Beauty of Joseon skincare products, including four small glass bottles with droppers containing different colored liquids and a squeeze tube, arranged on a white surface with wooden decor pieces.

    Beauty of Joseon

    Joseon-inspired skincare reinvented; viral favorite rooted in tradition.

  • Centellian24

    Backed by pharmaceutical expertise and trusted for centella-based skin repair.

  • Left side: Hand holding a dropper with a bottle labeled CNP Laboratory Propolis Treatment Ampoule Essence, scattered beige shells, and a pair of gold hoop earrings. Right side: Various skincare products from CNP Laboratory, including a treatment ampoule, cream, and other bottles, on a white surface with a light-colored background.

    CNP Laboratory

    Science-led skincare developed by dermatologists.

  • Skincare products from COSRX, including CICA toner, CICA serum, CICA cream, and snail mucin essence and eye cream, arranged on a split background of green, white, and yellow surfaces.

    COSRX

    Skincare science meets simplicity; a global favorite for you skin.

  • Skincare products on colorful backgrounds, including Dr. Jart+ Teatrement skincare set on the left and Dr. Jart+ facial masks and creams on the right.

    Dr.Jart+

    Clinical innovation with creative flair; backed by Estée Lauder.

  • Discover premium Korean skin care and makeup products for all skin concerns, with curated routines and trusted brands at OoshTush.com

    Espoir

    Trend-driven artistry with professional finishes and modern appeal.

  • A collection of Etude skincare products, including tubes, bottles, and pumps, arranged on white platforms with a light blue background. The products have the brand name 'Soonjung' in blue lettering.

    Etude

    Playful beauty with a nostalgic charm and dependable quality.

  • Split image showing two jars of Innisfree skincare products, with the left jar labeled 'Green Tea Seed Hyaluronic Cream' and the right jar labeled 'Jeju Cherry Blossom Tone-Up Cream', both against light backgrounds with some product texture visible.

    Innisfree

    Nature-powered formulas with eco-conscious values and mass appeal.

  • Blue Laneige Water Bank Blue Hyaluronic Intensive Moisturizer container with a shiny finish, placed on a white creamy surface.

    Laneige

    Hydration-focused innovation for dewy, luminous skin.

  • Mediheal

    Dermatology-inspired skincare known for targeted, high-performance sheet masks.

  • MEDIPEEL

    Clinic-inspired brand known for high-performance, treatment-level skincare.

  • A woman with smooth skin smiling and holding a purple bottle of Time Revolution Night Repair Ampoule 5X close to her face.

    Missha

    Trusted tradition with innovation; home of the iconic Time Revolution line.

  • Split image of Nature Republic beauty products. The left side shows two orange containers labeled 'Argan Essential Deep Care Hair Pack' with a rock and branch decoration. The right side displays pink transparent makeup palettes labeled with words like 'Soft Mood,' 'Blooming Mood,' 'Sensual Mood,' and 'Love Mood' on a beige background with green leaves.

    Nature Republic

    Nature-inspired beauty with accessible essentials, blending botanicals and everyday care.

  • Physiogel

    Barrier-focused skincare for sensitive skin with gentle, science-backed care.

  • Rom&nd lip products, including two pink and white tubes labeled 'Juicy Lashing Tint,' positioned among fresh fruits such as cherries, lemons, strawberries, and cucumber slices, with a glass of sparkling water infused with lemon, cherry, and herbs.

    rom&nd

    Color cosmetics champion; trend-setting shades loved worldwide.

  • Skincare products including rice water extract facial cleanser and cream, a clear pump bottle, a small bowl of rice within a woven basket, and dried wheat stalks on a white background.

    The Face Shop

    Nature-rooted beauty brand blending botanicals with everyday skincare innovation, offering accessible and reliable solutions for all.

  • TonyMoly

    Playful, trend-driven beauty with creative packaging and accessible innovation.

Rising stars

  • AMPLE:N

    Ampoule-centric skincare with clinically backed, high-concentration actives.

  • Skincare products including a bottle of Anua Heartleaf 77% Toner, Heartleaf 77% Clear Pad, and Heartleaf Silky Moisture Sun Cream on a green background with leaves and rocks; and a close-up of a pink peach slice with Peach 70 Niacin Serum dripping from the bottom of the slice keeping in a glass container.

    Anua

    Calm-centric formulations with viral credibility.

  • A woman applying skincare products, with various Dr.G skincare creams and gels displayed on the table, including R.E.D BLEMISH, BLACK SNAIL, Brightening Peeling Gel, and Green Mild Up Sun.

    Dr.G

    Dermatologist-formulated for visible results with a balanced touch.

  • Aloe vera soothing gel bottles next to aloe vera slices, a wooden spoon with gel, on a light wooden surface.

    Holika Holika

    Charming skincare with fun packaging and dependable picks.

  • Left side shows skincare tubes labeled 'Hyaluronic Acid Watery Sun Gel' with blue and white packaging, against a blue sky with clouds. Right side features stacked cartons of green tea toner with brown and white packaging.

    ISNTREE

    Botanical roots with proven performance and gentle formulas.

  • Display of skincare products including cleansing soda foam, galactomycin essence, pure cleansing oil, galac whitening vita serum, and galac whitening vita toner arranged in a row with orange half and green leaves on the right side.

    ma:nyo

    Fermented skincare that bridges tradition and science.

  • Merzy

    Merzy

    Bold, pigment-rich makeup with a modern, minimalist edge.

  • Collection of skincare products and a decorative ceramic piece on pastel-colored surfaces.

    Numbuzin

    Personalized skincare made simple with intuitive numbering.

  • A collection of skincare products on white and blue platforms against a blue background, including tubes, jars, and bottles with minimalist labels and illustrations of a person sitting on a rock near the water.

    Round Lab

    Comfort-first care with a touch of emotional storytelling.

  • Display of skincare products on a split background; left side has green packaging with a gift box and bottles labeled 'AHA BHA PHA 30 DAYS MIRACLE TONER' and 'AHA BHA PHA 30 DAYS MIRACLE CREAM'; right side features yellow packaging with a box labeled 'YUJA NIACIN 30 DAYS BRIGHTENING STARTER KIT' and products including toner, serum, and gel cream along with lemons.

    Some By Mi

    Transformative care with visible results; famous for its AHA/BHA/PHA line.

  • Collection of skincare products with white and gold packaging on beige surfaces and fabric.

    SKIN1004

    Centella experts with minimal yet potent skincare.

  • THE SAEM

    THE SAEM

    Nature-inspired, trend-aware beauty with accessible everyday essentials.

  • VT Cosmetics

    Innovation-driven skincare known for viral Reedle Shot and PDRN-powered formulas.

  • Wellage

    Science-driven brand recognized for fresh-activated ampoules.

Emerging Innovators

  • A close-up of a light green bottle with clear liquid being poured out of it.

    Abib

    Clean, minimal design meets high-performance ingredients.

  • Side-by-side images of a black tube of AHC skincare lotion with gold accents, one on a white textured surface with water droplets, and the other held by a woman with short hair in a white shirt, sitting at a black table in a bright room.

    AHC

    Aesthetic clinic heritage made accessible; luxe yet practical.

  • A split image displaying skincare and beauty products. The left side features several bottles with pastel labels on a white textured surface against a green background, including a tall bottle, a dropper bottle, and a smaller jar. A small branch with dark green leaves is also visible. The right side shows a round compact with a pink and white design, a small vial, and various glass decorative objects on a textured surface with a soft pink background.

    Aperire

    Emotional storytelling with sensorial skincare rituals.

  • Collection of skincare and beauty products from Be-Hope, including masks, creams, serums, toner, and moisturizers, arranged against vibrant yellow and purple backgrounds.

    Be-Hope

    Art-inspired beauty with a creative, niche touch.

  • Beauty products including bottles of facial serum with labels and black caps on the left, and a compacts of face powder with gold and black packaging on the right.

    BOM

    Indie-style skincare and color cosmetics with heart.

  • Side-by-side image of hair and skincare products and a woman with red hair. The left side shows two bottles labeled 'Argan Oil Hair Essense' on a wooden surface with almonds. The right side shows a woman with red hair, wearing a earring, with a clear perfume bottle labeled 'Marilyn' and pink flowers in front of her.

    Celluver

    Scented hair and body care with lasting impressions.

  • A collection of skincare and beauty products from d'Alba Piedmont, including serums, creams, and facial treatments, displayed with flowers and elegant packaging.

    d'Alba

    White truffle luxury with spa-like textures and results.

  • Genabelle

    Science-driven skincare focused on balance, barrier care, and gentle results.

  • A collection of skincare products including two bottles, a cup, and a small jar on a beige background, with a hand holding a pump bottle of Haruharu Wonder toner pouring liquid onto the palm.

    haruharu wonder

    Fermented black rice formulas wrapped in sleek design.

  • Close-up of the light green Ilso Deep Clean Master.

    Ilso

    Quietly reliable skincare for fuss-free routines.

  • Collection of Nacific skincare products including serum, essence, and toner bottles with minimalist design and neutral background

    Nacific

    Youthful, clean, and effortless K-beauty.

  • A brown bottle of NEOGEN Real Vita C Serum with a white dropper cap, placed on a reflective surface with a yellow background. The dropper contains clear serum, some of which is spilled on the surface.

    Neogen Dermalogy

    Innovative dual-function products with a derm-backed core.

  • Half of the image shows a white table with a white mug of coffee, a decorative box labeled 'Modeling Mask Serum Collagen' with a colorful floral pattern, and pink flower petals. The other half of the image displays two skincare sheet mask packages labeled 'Botanical Fit Honey Sheet Mask' with images of cherries, honey, lemon, and honeycomb on the packaging, surrounded by white facial masks and pink flowers.

    NOHJ

    Fun-forward sheet masks with an Instagrammable flair.

  • A blue bottle of TheraphytoAbel Relaxa Repair Ampoule surrounded by several empty and partially filled glass petri dishes on a white background.

    TheraphytoAbel

    Elegant, therapeutic formulas for refined skin needs.