• A New Approach to Brighter Skin

    A New Approach to Brighter Skin

    We're refining our pigmentation care bundle to better support radiance and skin clarity.

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  • New Skincare & Makeup from BOM

    New Skincare & Makeup from BOM

    Refresh your routine with the latest arrivals from BOM Cosmetics. 💖

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  • Discover the Power of Mugwort & Rice

    Discover the Power of Mugwort & Rice

    Shop I’m From's iconic collections known for soothing care and luminous results.

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Blog : On The Glow

Discover skincare tips, product reviews, and the latest beauty trends on our blog. From personalized routines to expert advice, we help you achieve glowing, healthy skin with ease.

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Deep Hydration, Better Skin Texture
Deep Hydration, Better Skin Texture
A gentle exfoliating liquid for smoother, clearer skin
A gentle exfoliating liquid for smoother, clearer skin
A Brighter Start, Instantly
A Brighter Start, Instantly
Restore Skin That Feels Stressed
Restore Skin That Feels Stressed
Wake Up Tired Eyes Again
Wake Up Tired Eyes Again
Bring Back Skin's Bounce
Bring Back Skin's Bounce
The Daily SPF Your Skin Missed
The Daily SPF Your Skin Missed
Your First Step to Smoother Skin
Your First Step to Smoother Skin
Light On Skin, Big On Results
Light On Skin, Big On Results
Precision, Brow by Brow
Precision, Brow by Brow
Brighten, Revitalize, Recharge
Brighten, Revitalize, Recharge
Your Reset Starts After Cleansing
Your Reset Starts After Cleansing
The Clean Slate Your Skin Needs
The Clean Slate Your Skin Needs
Capsule Your Way to Better Skin
Capsule Your Way to Better Skin
Your Shortcut to Radiant Skin
Your Shortcut to Radiant Skin
Brows, Back to Basics
Brows, Back to Basics
Two Drops, One Radiant Reset
Two Drops, One Radiant Reset
Reset Your Glow with Beauty of Joseon
Reset Your Glow with Beauty of Joseon
The Calm Your Skin’s Been Missing
The Calm Your Skin’s Been Missing
Your Memorial Day Restock Starts Here
Your Memorial Day Restock Starts Here

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loved by many

MEDIPEEL Melanon X Cream 30ml MEDIPEEL Melanon X Cream 30ml
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MEDIPEEL Melanon X Cream 30ml
$8.90 $32.90

Visibly improve dark spots and uneven skin tone with MEDIPEEL’s Melanon X Cream — a targeted brightening moisturizer designed to help fade hyperpigmentation while keeping skin hydrated, calm, and balanced.

MEDIPEEL Melanon X Cream – Intensive Brightening Cream for Dark Spots & Uneven Skin Tone

Formulated with a powerful blend of brightening and tone-correcting ingredients, this cream helps reduce the appearance of melasma, post-acne marks, and discoloration. Niacinamide works to refine tone and boost radiance, while Tranexamic Acid and Arbutin help suppress excess melanin production. Centella Asiatica Extract and soothing agents calm irritation, while hydrating humectants support the skin barrier for a smoother, clearer, and more luminous complexion over time.

Skin Treatment Goal: Brightening, Hydration
Best For: Normal, Dry, Combination, Sensitive Skin Types

#MEDIPEEL #MelanonXCream #BrighteningCream #DarkSpotCare #Hyperpigmentation #EvenToneSkin #RadianceBoost #SensitiveSkinFriendly #KBeautySkincare #ToneCorrecting

Neogen Dermalogy Lemon Brightening Gauze PHA Gauze Peeling Pad 190ml (30 ea)
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Neogen Dermalogy Lemon Brightening Gauze PHA Gauze Peeling Pad 190ml (30 ea)
$22.90

Reveal a brighter, smoother complexion with Neogen Dermalogy Lemon Bright PHA Gauze Peeling Pad 190ml. These convenient dual-sided pads gently exfoliate and refresh dull skin, promoting a radiant, even-toned glow after every use.

Neogen Dermalogy Lemon Bright PHA Gauze Peeling Pad – Gentle Exfoliation & Radiance Boost

Neogen Dermalogy Lemon Bright PHA Gauze Peeling Pad 190 ml (30 pads) is a dual-sided exfoliating toning pad infused with lemon extract and multi-acid peelants to eliminate dead skin cells while brightening and refreshing the complexion. Designed to smooth texture and boost radiance, it gently dissolves impurities without harsh irritation.

Skin Treatment Goals: Brightening, Acne, Hydration, Redness, Vegan
Best For: Normal, Oily, Combination, Sensitive Skin

#NeogenDermalogy #LemonBrightPeelingPad #ExfoliatingPad #BrighteningCare #VitaminCSkincare #PHAExfoliation #AHABHAExfoliant #RadiantComplexion #SmoothSkinTexture #KBeautySkincare #GentleExfoliation #VeganSkincare #ClearSkinGoals #OilControlCare #SkinRenewal #GlowBoosting #EvenSkinTone

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d'Alba Vita Toning Anti-Aging Serum 8% 70ml d'Alba Vita Toning Anti-Aging Serum 8% 70ml
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d'Alba Vita Toning Anti-Aging Serum 8% 70ml
$23.90 $38.90

Revitalize and brighten your skin with d'Alba Vita Toning Anti-Aging Serum. This luxurious, nutrient-rich serum helps improve skin elasticity, enhance radiance, and deliver deep hydration for a smoother, more youthful-looking complexion.

d'Alba Vita Toning Anti-Aging Serum 8% – Brightening & Firming Serum with White Truffle

Powered by White Truffle Extract and Sea Buckthorn Water, this antioxidant-rich formula helps protect and nourish the skin while improving tone and elasticity. Niacinamide brightens and evens out complexion, while Adenosine targets fine lines for a smoother appearance. A blend of botanical oils like Macadamia, Olive, Avocado, and Camellia deeply nourishes the skin, while multiple forms of Hyaluronic Acid deliver long-lasting hydration. Enriched with Glutathione and Vitamin C derivatives, this serum supports a radiant, healthy glow with continued use.

Skin Treatment Goal: Anti-Aging, Brightening, Hydration
Best For: Normal, Dry, Combination, Sensitive Skin Types

#dAlba #WhiteTruffle #AntiAgingSerum #BrighteningCare #HydratingSerum #KBeautySkincare #GlowingSkin #LuxurySkincare #ElasticityCare #GlassSkinRoutine

Missha Vita C Plus Spot Correcting & Firming Ampoule  40 ml Missha Vita C Plus Spot Correcting & Firming Ampoule  40 ml
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Missha Vita C Plus Spot Correcting & Firming Ampoule  40 ml
$17.90 $35.90

Brighten, firm, and hydrate your skin with Missha Vita C Plus Spot Correcting & Firming Ampoule — a powerful, fast-absorbing gel that targets dark spots and signs of aging.

Multi-Action Missha Ampoule for Radiant, Smooth, and Firm Skin

This ampoule delivers a potent blend of vitamin C in three forms (L-ascorbic acid, ethyl ascorbyl ether, and ascorbyl glucoside) combined with tranexamic acid, niacinamide, peptides, and collagen. Clinically shown to target multiple signs of aging, it brightens dark spots, evens tone, firms the skin, and enhances hydration—all with a lightweight, gel-like texture that absorbs quickly.

Skin Treatment Goal: Brightening, Anti-aging, Redness
Best For: Normal skin, Dry skin, Combination skin, Sensitive skin

#Missha #VitaCPlusAmpoule #SpotCorrectingAmpoule #KoreanSkincare #BrighteningSerum #AntiAgingCare #HydratingSerum #DarkSpotCare #EvenSkinTone #FirmingSkincare #SensitiveSkinSafe #RadiantComplexion #KBeauty #CleanBeauty #SmoothSkin

d'alba Waterfull Purple Tone Up Sun Cream SPF50+ PA++++ 50ml
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d'alba Waterfull Purple Tone Up Sun Cream SPF50+ PA++++ 50ml
$17.90 $34.90

Correct dull or yellow undertones with the d'Alba Waterfull Purple Tone Up Sun Cream SPF50+ PA++++ 50ml, a brightening sunscreen that protects, hydrates, and enhances skin tone in one effortless step. Ideal for daily wear, it delivers both radiance and UV defense.

d'Alba Tone Up Sunscreen - SPF50+ PA++++ Protection

A dual-function tone-up sunscreen with a soft lavender-purple tint that corrects yellow undertones while delivering high SPF 50+ PA++++ protection. Infused with White Truffle (Trufferol™), vitamin E, panthenol, centella, and hyaluronic acid, it hydrates, firms, and calms the skin. Lightweight and non-sticky, it leaves a cool, semi-matte radiant finish that blends into most skin tones without a white cast.

Skin Treatment Goal: Brightening, Hydration, Anti-aging, Vegan
Best For: Normal skin, Dry skin, Combination skin, Sensitive skin

#dAlba #PurpleToneUpSunCream #WhiteTruffle #SPF50 #VeganSunscreen #BrighteningCare #ToneUpCream #HydratingSunscreen #KBeauty #CentellaAsiatica #Panthenol #HyaluronicAcid #NonStickyFinish #DailyUVProtection #RadiantComplexion

Aperire Vitality Shine Vitamin Brightening Sleeping Pack 90ml Aperire Vitality Shine Vitamin Brightening Sleeping Pack 90ml
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Aperire Vitality Shine Vitamin Brightening Sleeping Pack 90ml
$29.90 $49.90

Wake up to luminous, youthful skin with the Aperire Vitality Shine Vitamin Brightening Sleeping Pack, an overnight treatment that restores radiance, elasticity, and moisture while you sleep.

Aperire Vitality Shine Vitamin Brightening Sleeping Pack 90ml – Overnight Glow & Firming Care

Vitality Shine Vitamin Whitening Sleeping Pack is the secret to glowing, youthful skin overnight, packed with 70% vitamin water for intensive whitening and lifting effects. This all-in-one whitening and lifting treatment transforms dull, uneven skin into bright, elastic, mochi-like skin while improving both skin tone and elasticity. Acting as a vitamin radiance volume mask, it provides smooth, moist, and radiant skin that shines throughout the day. With dual functionality for both whitening and wrinkle improvement, this sleeping pack works while you rest, leaving you with visibly refreshed and rejuvenated skin by morning.

Skin Treatment Goal: Anti-Aging, Brightening, Hydrating
Best For: All Skin Types

#Aperire #VitalityShine #VitaminSleepingPack #OvernightMask #BrighteningCare #FirmingSkincare #AntiAging #HydratingCare #GlowingSkin #WhiteningMask #WrinkleCare #RadianceBoost #KBeautyFavorites #SleepingPack #KoreanSkincare

AMPLE:N VC Shot Vitamin Ampoule AMPLE:N VC Shot Vitamin Ampoule AMPLE:N VC Shot Vitamin Ampoule
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AMPLE:N VC Shot Vitamin Ampoule
from $21.90

Brighten dull skin and fade the appearance of dark spots with AMPLE:N’s VC Shot Ampoule 100ml. This energizing, antioxidant-rich formula delivers a potent boost of Vitamin C derivatives to restore radiance, even out skin tone, and support a healthier, more luminous complexion — all with a gentle, irritation-minimizing finish.

AMPLE:N VC Shot Ampoule – Radiance-Boosting, Tone-Perfecting Ampoule for Brighter, Clearer Skin

This brightening ampoule features a stabilized Vitamin C complex to visibly improve clarity and luminosity while targeting discoloration and uneven tone. Niacinamide enhances brightness and refines skin texture, while Sodium Hyaluronate provides deep, lasting hydration for a plump and refreshed look. Panthenol helps soothe and protect the skin barrier, keeping the formula comfortable even on sensitive or combination skin types. With its lightweight, non-sticky texture, this ampoule layers easily into any routine for daily brightening support.

Skin Treatment Goal: Brightening, Hydration, Anti-Aging
Best For: Normal, Oily, Combination skin

#AmpleN #VCShotAmpoule #VitaminCSkincare #BrighteningAmpoule #EvenSkinTone #NiacinamideGlow #AntioxidantCare #KBeautyEssentials #RadianceBoost #HydratingSerum

BOM Honey And Milk Vitamin Mask 25g x 10ea - Brightening BOM Honey And Milk Vitamin Mask 25g x 10ea - Brightening
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BOM Honey And Milk Vitamin Mask 25g x 10ea - Brightening
$19.90

Revitalize and illuminate your complexion with the BOM Honey & Milk Vitamin Mask – Brightening, a nourishing mask designed to hydrate, strengthen, and enhance your skin’s natural radiance.

BOM Honey & Milk Vitamin Mask – Hydrating & Radiance-Boosting

The BOM Honey & Milk Vitamin Mask – Brightening is a nourishing and revitalizing treatment featuring CNT Honey Complex, milk protein extract, and AQUAXYL to deeply hydrate and strengthen the skin barrier. Enriched with Vita Power Complex 13, it enhances radiance and targets dullness for a brighter complexion. Made from hypoallergenic, 100% plant-based cellulose, this mask adheres snugly to seal in moisture and active ingredients. Tested for sensitive skin, it soothes irritation and delivers a luxurious daily boost for healthier, glowing skin.

Skin Treatment Goal: Anti-Aging, Brightening, Hydrating
Best For: All Skin Types

#BOMHoneyAndMilk #BrighteningMask #KBeauty #KoreanSkincare #HydratingMask #VitaminBoost #DailySkincare #SkinBarrierCare #GlowingSkin #SensitiveSkinCare

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Close-up comparison of dry skin and oily skin with promotional text for tailored skincare products.
Flatlay of skincare product containers on pink and gray backgrounds, including bottles and a jar with light purple cream.
Image of two women with makeup, one with closed eyes and the other applying lipstick, with text about finding makeup products by category from lips to lids.

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Top-Tier Powerhouses

  • AGE20'S

    Skincare-infused makeup designed for radiant, youthful-looking skin.

    Shop AGE20'S
  • Discover premium Korean skin care and makeup products for all skin concerns, with curated routines and trusted brands at OoshTush.com

    Banila Co

    Skincare-meets-makeup brand for effortless, radiant beauty.

    Shop Banila Co
  • A collection of Beauty of Joseon skincare products, including four small glass bottles with droppers containing different colored liquids and a squeeze tube, arranged on a white surface with wooden decor pieces.

    Beauty of Joseon

    Joseon-inspired skincare reinvented; viral favorite rooted in tradition.

    Shop Beauty of Joseon

  • Centellian24

    Backed by pharmaceutical expertise and trusted for centella-based skin repair.

    Shop Centellian24
  • Left side: Hand holding a dropper with a bottle labeled CNP Laboratory Propolis Treatment Ampoule Essence, scattered beige shells, and a pair of gold hoop earrings. Right side: Various skincare products from CNP Laboratory, including a treatment ampoule, cream, and other bottles, on a white surface with a light-colored background.

    CNP Laboratory

    Science-led skincare developed by dermatologists.

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  • Skincare products from COSRX, including CICA toner, CICA serum, CICA cream, and snail mucin essence and eye cream, arranged on a split background of green, white, and yellow surfaces.

    COSRX

    Skincare science meets simplicity; a global favorite for you skin.

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  • Skincare products on colorful backgrounds, including Dr. Jart+ Teatrement skincare set on the left and Dr. Jart+ facial masks and creams on the right.

    Dr.Jart+

    Clinical innovation with creative flair; backed by Estée Lauder.

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  • Discover premium Korean skin care and makeup products for all skin concerns, with curated routines and trusted brands at OoshTush.com

    Espoir

    Trend-driven artistry with professional finishes and modern appeal.

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  • A collection of Etude skincare products, including tubes, bottles, and pumps, arranged on white platforms with a light blue background. The products have the brand name 'Soonjung' in blue lettering.

    Etude

    Playful beauty with a nostalgic charm and dependable quality.

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  • Split image showing two jars of Innisfree skincare products, with the left jar labeled 'Green Tea Seed Hyaluronic Cream' and the right jar labeled 'Jeju Cherry Blossom Tone-Up Cream', both against light backgrounds with some product texture visible.

    Innisfree

    Nature-powered formulas with eco-conscious values and mass appeal.

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  • Blue Laneige Water Bank Blue Hyaluronic Intensive Moisturizer container with a shiny finish, placed on a white creamy surface.

    Laneige

    Hydration-focused innovation for dewy, luminous skin.

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  • Mediheal

    Dermatology-inspired skincare known for targeted, high-performance sheet masks.

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  • MEDIPEEL

    Clinic-inspired brand known for high-performance, treatment-level skincare.

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  • A woman with smooth skin smiling and holding a purple bottle of Time Revolution Night Repair Ampoule 5X close to her face.

    Missha

    Trusted tradition with innovation; home of the iconic Time Revolution line.

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  • Split image of Nature Republic beauty products. The left side shows two orange containers labeled 'Argan Essential Deep Care Hair Pack' with a rock and branch decoration. The right side displays pink transparent makeup palettes labeled with words like 'Soft Mood,' 'Blooming Mood,' 'Sensual Mood,' and 'Love Mood' on a beige background with green leaves.

    Nature Republic

    Nature-inspired beauty with accessible essentials, blending botanicals and everyday care.

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  • Physiogel

    Barrier-focused skincare for sensitive skin with gentle, science-backed care.

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  • Rom&nd lip products, including two pink and white tubes labeled 'Juicy Lashing Tint,' positioned among fresh fruits such as cherries, lemons, strawberries, and cucumber slices, with a glass of sparkling water infused with lemon, cherry, and herbs.

    rom&nd

    Color cosmetics champion; trend-setting shades loved worldwide.

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  • Skincare products including rice water extract facial cleanser and cream, a clear pump bottle, a small bowl of rice within a woven basket, and dried wheat stalks on a white background.

    The Face Shop

    Nature-rooted beauty brand blending botanicals with everyday skincare innovation, offering accessible and reliable solutions for all.

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  • TonyMoly

    Playful, trend-driven beauty with creative packaging and accessible innovation.

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Rising stars

  • AMPLE:N

    Ampoule-centric skincare with clinically backed, high-concentration actives.

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  • Skincare products including a bottle of Anua Heartleaf 77% Toner, Heartleaf 77% Clear Pad, and Heartleaf Silky Moisture Sun Cream on a green background with leaves and rocks; and a close-up of a pink peach slice with Peach 70 Niacin Serum dripping from the bottom of the slice keeping in a glass container.

    Anua

    Calm-centric formulations with viral credibility.

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  • Split image showing skincare products and jewelry. On the left, a hand holds a glass dropper and a bottle labeled 'CNP Laboratory Propolis Treatment Ampoule Essence.' There are a pair of gold earrings, a cream-colored cloth, and a creamy substance on a white surface. On the right, a white surface holds various skincare items including bottles, a tube labeled 'CNP Laboratory,' and a golden compact case.

    CNP Laboratory

    White truffle luxury with spa-like textures and results.

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  • A woman applying skincare products, with various Dr.G skincare creams and gels displayed on the table, including R.E.D BLEMISH, BLACK SNAIL, Brightening Peeling Gel, and Green Mild Up Sun.

    Dr.G

    Dermatologist-formulated for visible results with a balanced touch.

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  • Aloe vera soothing gel bottles next to aloe vera slices, a wooden spoon with gel, on a light wooden surface.

    Holika Holika

    Charming skincare with fun packaging and dependable picks.

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  • Left side shows skincare tubes labeled 'Hyaluronic Acid Watery Sun Gel' with blue and white packaging, against a blue sky with clouds. Right side features stacked cartons of green tea toner with brown and white packaging.

    ISNTREE

    Botanical roots with proven performance and gentle formulas.

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  • Display of skincare products including cleansing soda foam, galactomycin essence, pure cleansing oil, galac whitening vita serum, and galac whitening vita toner arranged in a row with orange half and green leaves on the right side.

    ma:nyo

    Fermented skincare that bridges tradition and science.

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  • Merzy

    Merzy

    Bold, pigment-rich makeup with a modern, minimalist edge.

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  • Collection of skincare products and a decorative ceramic piece on pastel-colored surfaces.

    Numbuzin

    Personalized skincare made simple with intuitive numbering.

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  • A collection of skincare products on white and blue platforms against a blue background, including tubes, jars, and bottles with minimalist labels and illustrations of a person sitting on a rock near the water.

    Round Lab

    Comfort-first care with a touch of emotional storytelling.

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  • Display of skincare products on a split background; left side has green packaging with a gift box and bottles labeled 'AHA BHA PHA 30 DAYS MIRACLE TONER' and 'AHA BHA PHA 30 DAYS MIRACLE CREAM'; right side features yellow packaging with a box labeled 'YUJA NIACIN 30 DAYS BRIGHTENING STARTER KIT' and products including toner, serum, and gel cream along with lemons.

    Some By Mi

    Transformative care with visible results; famous for its AHA/BHA/PHA line.

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  • Collection of skincare products with white and gold packaging on beige surfaces and fabric.

    SKIN1004

    Centella experts with minimal yet potent skincare.

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  • THE SAEM

    THE SAEM

    Nature-inspired, trend-aware beauty with accessible everyday essentials.

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  • VT Cosmetics

    Innovation-driven skincare known for viral Reedle Shot and PDRN-powered formulas.

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  • Wellage

    Science-driven brand recognized for fresh-activated ampoules.

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Emerging Innovators

  • A close-up of a light green bottle with clear liquid being poured out of it.

    Abib

    Clean, minimal design meets high-performance ingredients.

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  • Side-by-side images of a black tube of AHC skincare lotion with gold accents, one on a white textured surface with water droplets, and the other held by a woman with short hair in a white shirt, sitting at a black table in a bright room.

    AHC

    Aesthetic clinic heritage made accessible; luxe yet practical.

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  • A split image displaying skincare and beauty products. The left side features several bottles with pastel labels on a white textured surface against a green background, including a tall bottle, a dropper bottle, and a smaller jar. A small branch with dark green leaves is also visible. The right side shows a round compact with a pink and white design, a small vial, and various glass decorative objects on a textured surface with a soft pink background.

    Aperire

    Emotional storytelling with sensorial skincare rituals.

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  • Collection of skincare and beauty products from Be-Hope, including masks, creams, serums, toner, and moisturizers, arranged against vibrant yellow and purple backgrounds.

    Be-Hope

    Art-inspired beauty with a creative, niche touch.

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  • Beauty products including bottles of facial serum with labels and black caps on the left, and a compacts of face powder with gold and black packaging on the right.

    BOM

    Indie-style skincare and color cosmetics with heart.

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  • Side-by-side image of hair and skincare products and a woman with red hair. The left side shows two bottles labeled 'Argan Oil Hair Essense' on a wooden surface with almonds. The right side shows a woman with red hair, wearing a earring, with a clear perfume bottle labeled 'Marilyn' and pink flowers in front of her.

    Celluver

    Scented hair and body care with lasting impressions.

    Shop Celluver
  • A collection of skincare and beauty products from d'Alba Piedmont, including serums, creams, and facial treatments, displayed with flowers and elegant packaging.

    d'Alba

    White truffle luxury with spa-like textures and results.

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  • Genabelle

    Science-driven skincare focused on balance, barrier care, and gentle results.

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  • A collection of skincare products including two bottles, a cup, and a small jar on a beige background, with a hand holding a pump bottle of Haruharu Wonder toner pouring liquid onto the palm.

    haruharu wonder

    Fermented black rice formulas wrapped in sleek design.

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  • Close-up of the light green Ilso Deep Clean Master.

    Ilso

    Quietly reliable skincare for fuss-free routines.

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  • Collection of Nacific skincare products including serum, essence, and toner bottles with minimalist design and neutral background

    Nacific

    Youthful, clean, and effortless K-beauty.

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  • A brown bottle of NEOGEN Real Vita C Serum with a white dropper cap, placed on a reflective surface with a yellow background. The dropper contains clear serum, some of which is spilled on the surface.

    Neogen Dermalogy

    Innovative dual-function products with a derm-backed core.

    Shop Neology Dermalogy
  • Half of the image shows a white table with a white mug of coffee, a decorative box labeled 'Modeling Mask Serum Collagen' with a colorful floral pattern, and pink flower petals. The other half of the image displays two skincare sheet mask packages labeled 'Botanical Fit Honey Sheet Mask' with images of cherries, honey, lemon, and honeycomb on the packaging, surrounded by white facial masks and pink flowers.

    NOHJ

    Fun-forward sheet masks with an Instagrammable flair.

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  • A blue bottle of TheraphytoAbel Relaxa Repair Ampoule surrounded by several empty and partially filled glass petri dishes on a white background.

    TheraphytoAbel

    Elegant, therapeutic formulas for refined skin needs.

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