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Power 10, Plus More
Explore It’s Skin’s iconic Power 10 Formula serums and other skincare bestsellers.
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Meet BBIA
Discover the latest BBIA makeup favorites, from effortless everyday looks to statement-making color.
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NEXT-GEN K-BEAUTY
Discover PDRN, biotech skincare & professional-inspired care.
Blog : On The Glow
Discover skincare tips, product reviews, and the latest beauty trends on our blog. From personalized routines to expert advice, we help you achieve glowing, healthy skin with ease.
Discover the capsule mist that delivers lasting hydration anytime, anywhere | OoshTush Blogs
The Anua PDRN Hyaluronic Acid Hydrating Capsule Mist delivers an instant burst of moisture with every spray while helping maintain a smoother, firmer, and healthier-looking complexion.
#Anua #AnuaPDRN #HydratingMist #FacialMist #PDRNSkincare #HyaluronicAcid #HydratingSkincare #KoreanSkincare #KBeauty
The No-Foundation Kind of Day with BOM Foundation Free Tone Cover Sun Cream | OoshTush Blogs
Some days, you just want your skin to look fresh without layering on foundation. BOM Foundation Free Tone Cover Sun Cream 50g is designed to provide UV protection while helping brighten and smooth the appearance of the complexion.
#ToneUpCream #SunCream #KoreanSkincare #KBeauty #ToneUpSunscreen #NaturalMakeup #GlassSkin #SPF #UVProtection #DailySunscreen #HealthySkin
Give Thirsty Dry Skin a Fresh Reedle Start | OoshTush Blogs
The VT COSMETICS Hydrop Reedle Shot 300hL combines VT's innovative Cica Reedle technology with deeply hydrating ingredients to help replenish moisture, strengthen the skin barrier, and restore a fresh, dewy complexion.
#VTcosmetics #HydropReedleShot #ReedleShot #KoreanSkincare #KBeauty #HydratingSkincare #Hydration #DehydratedSkin #DrySkinCare #SensitiveSkinCare #SkinBarrier #HyaluronicAcid
Comfort Care in a Sheet Mask: BOM Honey And Milk Cicadula Mask | OoshTush Blogs
Infused with honey, milk-inspired nourishment, and cica care, it delivers soothing moisture with a lightweight feel.
#SheetMask #CicaSkincare #SoothingMask #KoreanSkincare #KBeauty #HydratingMask #HoneySkincare #SensitiveSkin #CalmingSkincare
Your Moisturizer Should Be Doing More Than Hydrating: Why Anua PDRN Hyaluronic Acid 100 Cream Belongs in Your Daily Routine | OoshTush Blogs
Anua PDRN Hyaluronic Acid 100 Moisturizing Cream combines PDRN and hyaluronic acid to deliver lasting hydration while keeping its texture remarkably lightweight.
#Anua #AnuaPDRN #PDRNSkincare #PDRNCream #PDRNMoisturizer #HyaluronicAcid #HyaluronicAcidCream
Your Daily SPF Defense Step | OoshTush Blogs
The BOM Green UV Sun Off features a lightweight formula that spreads evenly across the skin and absorbs comfortably.
#Sunscreen #SPF #UVProtection #KoreanSkincare #KBeauty #SunProtection #SensitiveSkin #MatteSPF
Lightweight SPF, Powerful Skin Benefits | OoshTush Blogs
Discover cloud-like comfort with broad-spectrum protection and PDRN-powered skincare with VT COSMETICS PDRN Air Cloud Sunscreen SPF50+ PA++++.
#VTcosmetics #PDRNSunscreen #PDRNSkincare #Sunscreen #SPF50 #PA++++ #KoreanSunscreen #KoreanSkincare #KBeauty #FaceSunscreen #DailySunscreen #BroadSpectrumSPF
BOM Super Slim Eyebrow – Ultra-Fine Precision for Naturally Defined Brows | OoshTush Blogs
BOM Super Slim Eyebrow 0.1g features an ultra-slim 1.5mm tip designed to create fine, hair-like strokes with impressive control.
#BOMSuperSlimEyebrow #BOMEyebrow #BOMCosmetics #EyebrowPencil #BrowPencil #SuperSlimEyebrow #KoreanEyebrowPencil #KoreanMakeup #KBeauty
Refine Pores Without Compromise | OoshTush Blogs
Featuring Beauty of Joseon's exclusive Red Bean PDRN™ and collagen-supporting peptides, this silky serum helps refine texture, deeply hydrate, and maintain a healthy skin barrier.
#BeautyOfJoseon #PoreCare #PoreFirmingSerum #RedBeanPDRN #PDRNSkincare #PeptideSerum #KoreanSkincare #KBeauty #EnlargedPores #PoreMinimizing
Your Skin’s Weekly Pick-Me-Up: BOM Honey And Milk Vitamin Mask | OoshTush Blogs
When your skin starts looking tired or uneven, a little extra care can make a big difference. BOM Honey And Milk Vitamin Mask 25g x 10ea is designed to hydrate and brighten the look of dull skin while leaving it feeling soft and refreshed.
#VTCosmetics #VTCosmeticsPDRNToner #PDRNToner #PDRNSkincare #VeganPDRN #PDRNSkincareRoutine #KoreanSkincare #KBeauty #KoreanBeauty #HydratingToner
Hydration Begins with the First Step | OoshTush Blogs
Formulated with 50,000ppm Vegan PDRN, niacinamide, cica, panthenol, and other skin-conditioning ingredients, it delivers refreshing hydration while helping improve skin texture and elasticity.
#VTCosmetics #VTCosmeticsPDRNToner #PDRNToner #PDRNSkincare #VeganPDRN #PDRNSkincareRoutine #KoreanSkincare #KBeauty #KoreanBeauty #HydratingToner
The Melt-Away Step Your Skin Needs: BOM Good Bye Make Up Cleansing Oil 200ml | OoshTush Blogs
Taking off your makeup should feel just as satisfying as putting it on. BOM Good Bye Make Up Cleansing Oil 200ml is designed to gently dissolve makeup, sunscreen, and excess oil without stripping the skin.
#CleansingOil #DoubleCleansing #KoreanSkincare #KBeauty #MakeupRemover
Nourishing The Power of Rice For Softer Skin: I'm From Rice Toner | OoshTush Blogs
The I'm From Rice Toner is formulated with nutrient-rich rice extract to deliver lightweight hydration while supporting a healthier-looking skin barrier.
#ImFrom #ImFromRiceToner #RiceToner #RiceSkincare #KoreanSkincare #KBeauty #KoreanBeauty #HydratingToner #BrighteningToner #HydratingSkincare #RiceExtract
Hydration Wrapped in Honey: BOM Honey And Milk Water Mask | OoshTush Blogs
Dry, tired skin calls for a little extra care. BOM Honey And Milk Water Mask 25g x 10ea is designed to deeply hydrate while leaving the skin feeling smooth, comfortable, and refreshed.
#SheetMask #HydratingMask #KoreanSkincare #KBeauty #HoneySkincare #MilkSkincare
Wake Up to Brighter-Looking Skin: VT COSMETICS Vita-Light Reedle Shot | OoshTush Blogs
The VT COSMETICS Vita-Light Reedle Shot combines innovative Reedle Shot technology with vitamin-rich brightening care to help improve the appearance of dull, tired-looking skin overnight.
#VTcosmetics #VitaLightReedleShot #ReedleShot #ReedleShotSkincare #KoreanSkincare #KBeauty #VitaminCSkincare
Power Up Your Skin: BOM Peptide Power Cream 50g | OoshTush Blogs
BOM Peptide Power Cream 50g is designed to deeply hydrate and support healthier-looking skin with a rich yet comfortable texture.
#PeptideCream #AntiAgingSkincare #KoreanSkincare #KBeauty #PeptideSkincare #HydratedSkin #HealthySkin #SkincareRoutine
Two New Ways to Love Your SPF: AHC Masters Icy Jelly Sun Stick & Tone Up Sun Serum | OoshTush Blogs
Our newest arrivals from AHC make sun protection more enjoyable with innovative formulas that combine effective UV defense and skincare benefits in every application.
#AHC #AHCSunscreen #AHCMasters #IcyJellySunStick #ToneUpSunSerum #KoreanSunscreen #KoreanSkincare #KBeauty
The Step That Sets the Tone: BOM Peptide Power Toner | OoshTush Blogs
A good skincare routine starts with proper hydration. BOM Peptide Power Toner 150g is designed to replenish moisture while helping improve skin texture and overall balance.
#PeptideSkincare #HydratingToner #KoreanSkincare #KBeauty #AntiAgingSkincare #SkincareRoutine #HealthySkin #SkinHydration #PeptideToner #GlassSkin
Give Your Skin 20 Minutes of PDRN Care | OoshTush Blogs
The Genabelle PDRN Rejuvenating Mask delivers an intensive boost of PDRN hydration and soothing care to help revive skin that feels dry, stressed, or fatigued.
#Genabelle #PDRNMask #SheetMask #KoreanSkincare #KBeauty #PDRNSkincare #HydratingMask #Niacinamide #SkinBarrier
Stronger Lashes, Naturally | OoshTush Blogs
Healthy lashes start with consistent care. BOM Wonder Eyelash Serum 8ml is designed to nourish and condition your lashes, helping them look stronger and more defined.
#EyelashSerum #LashCare #LongLashes #HealthyLashes #KoreanBeauty #KBeauty #EyeCare #LashGrowth #BeautyRoutine #SkincareRoutine #NaturalLashes
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loved by many
Quench dry, dehydrated skin with It's Skin Power 10 Formula GF Effector Soak Up Helper 30ml. This lightweight hydrating serum replenishes moisture, helps relieve feelings of tightness, and leaves skin feeling soft, supple, and comfortably hydrated.
It's Skin Power 10 Formula GF Effector Soak Up Helper – Deep Hydrating Serum for Dry & Sensitive Skin
Designed to provide intensive moisture without a heavy or greasy finish, this fast-absorbing serum is ideal for skin that feels dry, tight, or easily dehydrated. Its multi-hyaluronic acid formula helps deliver lasting hydration while supporting a smoother, plumper-looking complexion. Ginkgo Leaf Water and a blend of botanical extracts provide additional soothing and moisturizing care, making it especially suitable for sensitive or moisture-depleted skin. Used daily, it helps maintain a comfortable moisture balance and supports a healthier-looking skin barrier for a fresh, supple complexion.
Skin Treatment Goal: Hydration, Anti-Aging, Brightening
Best For: Dry, Sensitive, Normal, Combination skin
#ItsSkin #Power10Formula #GFEffector #SoakUpHelper #HydratingSerum #HyaluronicAcidSerum #DrySkinCare #DehydratedSkin #SensitiveSkinCare #KoreanSerum #KBeautySkincare #BarrierCare
Firm, smooth, and deeply hydrate your skin with It's Skin Power 10 Formula CO Effector Elasticity Chief 30ml. This collagen-rich serum is designed for skin that looks loose, dry, or less resilient, helping improve the appearance of fine lines while leaving the complexion feeling plumper, smoother, and more supple.
It's Skin Power 10 Formula CO Effector Elasticity Chief – Collagen Firming Serum for Elastic & Plump-Looking Skin
Designed to target visible signs of aging and loss of firmness, this silky serum delivers rich hydration while helping skin appear smoother and more resilient. Its lightweight yet nourishing texture spreads easily over the face, making it comfortable for daily use on dry and mature-looking skin. Collagen Extract forms the foundation of the formula, complemented by Acetyl Hexapeptide-8 and Palmitoyl Tetrapeptide-7 to support a firmer, smoother-looking complexion. With continued use, skin feels moisturized and supple while the appearance of fine lines and loss of elasticity is visibly softened.
Skin Treatment Goal: Anti-Aging, Hydration
Best For: Dry, Normal, Combination, Sensitive skin
#ItsSkin #Power10Formula #GFEffector #SoakUpHelper #HydratingSerum #HyaluronicAcidSerum #DrySkinCare #DehydratedSkin #SensitiveSkinCare #KoreanSerum #KBeautySkincare #BarrierCare
Soothe stressed-looking skin and improve the appearance of uneven tone with It's Skin Power 10 Formula LI Effector Serum Firefighter 30ml. This lightweight serum helps calm the look of redness and blemishes while supporting a clearer, more balanced complexion with daily use.
It's Skin Power 10 Formula LI Effector Serum Firefighter – Soothing & Brightening Serum for Redness & Uneven Skin Tone
Designed for skin affected by visible redness, blemishes, and uneven pigmentation, this lightweight serum absorbs comfortably into the skin without leaving a heavy or greasy feeling. Its Licorice-based formula helps brighten the appearance of discoloration and acne marks while soothing skin that looks stressed or fatigued. The refreshing texture layers easily with the rest of your skincare routine, making it suitable for everyday use when your complexion needs a calmer, more even-looking appearance. With added moisturizing and soothing ingredients, it helps leave skin feeling soft, comfortable, and refreshed.
Skin Treatment Goal: Brightening, Redness, Hydration
Best For: Normal, Oily, Dry, Combination, Sensitive skin
#ItsSkin #Power10Formula #LIEffector #FirefighterSerum #LicoriceSerum #BrighteningSerum #RednessCare #AcneMarkCare #UnevenSkinTone #KoreanSerum #KBeautySkincare #SoothingSerum
Refine the look of pores and maintain a fresh, balanced complexion with It's Skin Power 10 Formula PO Effector Pore Lupin 30ml. This fast-absorbing serum helps manage excess sebum, improve the appearance of uneven texture, and leave skin looking smoother, clearer, and more refined.
It's Skin Power 10 Formula PO Effector Pore Lupin – Pore Refining & Sebum Control Serum for Smooth Skin
Designed for skin prone to excess oil, visible pores, and uneven texture, this lightweight serum absorbs quickly without leaving a heavy or greasy finish. Its purifying formula combines botanical extracts with gentle exfoliating ingredients to help refine the appearance of pores and improve the look of rough or congested areas. The refreshing texture makes it easy to incorporate into a daily skincare routine, while soothing ingredients help keep the complexion feeling comfortable. With regular use, skin appears more balanced, smoother, and visibly refined.
Skin Treatment Goal: Pore Control, Acne, Brightening, Redness
Best For: Oily, Combination, Normal, Sensitive skin
#ItsSkin #Power10Formula #PoreLupin #PoreSerum #PoreRefiningSerum #SebumControl #PoreCare #KoreanSerum #KBeautySkincare #AHA BHA #OilySkinCare #SmoothSkin
Strengthen, firm, and nourish the look of mature skin with AHC Ageless Real Eye Cream for Face, a multi-peptide anti-aging cream designed for both the delicate eye area and the entire face. Enriched with collagen, elastin-supporting ingredients, peptides, and hydrating agents, this rich formula helps smooth the appearance of fine lines and wrinkles while improving the look of firmness, elasticity, density, and skin tone.
AHC Ageless Real Eye Cream for Face – Multi-Peptide Anti-Aging Cream for Firm, Smooth & Youthful-Looking Skin
Formulated with AHC’s skin-conditioning complex, this eye cream delivers comprehensive care for visible signs of aging while helping maintain a nourished and hydrated complexion. Niacinamide helps brighten the appearance of uneven skin tone, while Soluble Collagen and Hydrolyzed Collagen support a smoother, plumper-looking complexion. Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid, and Sodium Hyaluronate Crosspolymer provide multiple forms of hydration, while Panthenol, Beta-Glucan, Ceramide, Cholesterol, and Squalane help condition and support the skin barrier.
Skin Treatment Goal: Anti-Aging, Brightening, Hydration, Redness
Best For: Normal, Oily, Dry, Combination, Sensitive Skin Types
#AHCAgelessRealEyeCream #AHCEyeCream #EyeCreamForFace #AntiAgingSkincare #PeptideSkincare #CollagenSkincare #FirmingSkincare #WrinkleCare #MatureSkinCare #ElasticityCare #HydratingSkincare #NiacinamideSkincare #KBeautySkincare #KBeautyEssentials #YouthfulSkin
Refresh, hydrate, and care for oily, combination, and blemish-prone skin with AHC Only For Man Pore Fresh All In One Essence 200ml. This lightweight all-in-one essence combines moisturizing, pore-care, and soothing benefits in one easy step, leaving skin feeling fresh, comfortable, and non-greasy with a cooling sensation.
AHC Only For Man Pore Fresh All In One Essence – Cooling & Hydrating Essence for Pores and Excess Oil
Designed as a simple, convenient skincare step for men, this fresh essence helps manage the appearance of excess sebum while maintaining comfortable hydration. Its light, fast-spreading texture absorbs easily into the skin without a heavy or sticky finish, making it especially comfortable for oily and combination skin. The formula features a Black Complex and Moist Calming Complex alongside Niacinamide and moisturizing ingredients to support a smoother, more balanced-looking complexion. A cooling component provides a refreshing sensation after application, while botanical extracts and skin-conditioning ingredients help leave skin feeling nourished, calm, and refreshed.
Skin Treatment Goal: Pore Control, Hydration, Redness, Brightening
Best For: Normal, Dry, Combination, Sensitive
#AHC #AHCOnlyForMan #PoreFreshEssence #MensSkincare #KoreanMensSkincare #AllInOneEssence #PoreCare #OilControl #SebumControl #CoolingEssence #HydratingEssence #KBeautySkincare
Protect your skin from daily UV exposure with AHC Natural Perfect Fresh Sun Stick SPF50+ PA++++ 22g. This refreshing sun stick provides high SPF50+ PA++++ protection with a lightweight, non-sticky texture that leaves a fresh, light matte finish while helping keep excess shine under control.
AHC Natural Perfect Fresh Sun Stick SPF50+ PA++++ – Refreshing Matte Sun Stick for Face & Body
Designed for convenient daily sun protection, this portable sun stick glides smoothly across the skin without the heavy or greasy feeling often associated with sunscreen. Its refreshing formula helps maintain a clean, soft, lightweight finish while providing broad-spectrum UV protection, making it easy to use on both the face and body. Cica, Aloe Vera, Hyaluronic Acid, and antioxidant-rich botanical extracts provide additional skin-conditioning care, while the sebum-controlling feel helps keep the complexion looking fresh and less shiny. With its easy stick format, it is ideal for quick application and reapplication throughout the day, whether at home or on the go.
Skin Treatment Goal: Brightening, Anti-Aging, Hydration
Best For: Normal, Oily, Dry, Combination, Sensitive skin
#AHC #AHCNaturalPerfect #AHCSunStick #SunStick #SPF50 #PA++++ #KoreanSunscreen #KBeautySunscreen #MatteSunscreen #FaceAndBodySunscreen #SunProtection #SebumControl
Replenish, firm, and nourish the delicate eye area with AHC Supreme Real Eye Cream for Face, the newly upgraded 10th-generation eye cream designed to target visible signs of aging while delivering rich, lasting hydration. Its advanced formula combines peptides, collagen, niacinamide, and skin-supporting ingredients to help improve the appearance of fine lines, loss of firmness, puffiness, and dullness for a smoother, more youthful-looking complexion.
AHC Supreme Real Eye Cream for Face – Advanced Anti-Aging & Firming Eye Cream for a Smooth, Youthful-Looking Complexion
Powered by a concentrated micro-complex technology, this nourishing formula helps deliver active ingredients to the skin while supporting its resilience and overall health. Niacinamide helps brighten the appearance of uneven skin tone, while Bifida Ferment Lysate, Centella Asiatica Extract, and Houttuynia Cordata Extract provide soothing and skin-conditioning care. Collagen Extract and Sodium Hyaluronate help replenish moisture and support a plumper, smoother-looking appearance, while Panthenol and Ceramides help maintain a comfortable, hydrated skin barrier.
Skin Treatment Goal: Anti-Aging, Brightening, Hydration, Redness
Best For: Normal, Dry, Combination, Sensitive Skin Types
#AHCSupremeRealEyeCream #AHCEyeCream #EyeCreamForFace #AntiAgingSkincare #FirmingSkincare #PeptideSkincare #CollagenSkincare #NiacinamideSkincare #KBeautySkincare #WrinkleCare #HydratingEyeCream #SkinFirming #YouthfulSkin #KBeautyEssentials
Shop Routines & Bundles
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10-Step Sensitive & Acne Skincare Routine
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10-Step Oily & Combination Skincare Routine
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7-Step Glass Skin Routine
Morning & Night
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Dark Spots and Pigmentation Routine
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8-Step Age Control Routine
Morning & Night
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10-Step Nourishing Routine
For All Skin Types
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Barrier Repair Skincare Bundle
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Pore Control Bundle
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Dark Spots and Pigmentation Bundle
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Shop BY CATEGORY
brands
Top-Tier Powerhouses
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AGE20'S
Skincare-infused makeup designed for radiant, youthful-looking skin.
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Banila Co
Skincare-meets-makeup brand for effortless, radiant beauty.
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Beauty of Joseon
Joseon-inspired skincare reinvented; viral favorite rooted in tradition.
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Centellian24
Backed by pharmaceutical expertise and trusted for centella-based skin repair.
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CNP Laboratory
Science-led skincare developed by dermatologists.
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COSRX
Skincare science meets simplicity; a global favorite for you skin.
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Dr.Jart+
Clinical innovation with creative flair; backed by Estée Lauder.
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Espoir
Trend-driven artistry with professional finishes and modern appeal.
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Etude
Playful beauty with a nostalgic charm and dependable quality.
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Innisfree
Nature-powered formulas with eco-conscious values and mass appeal.
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Laneige
Hydration-focused innovation for dewy, luminous skin.
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Mediheal
Dermatology-inspired skincare known for targeted, high-performance sheet masks.
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MEDIPEEL
Clinic-inspired brand known for high-performance, treatment-level skincare.
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Missha
Trusted tradition with innovation; home of the iconic Time Revolution line.
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Nature Republic
Nature-inspired beauty with accessible essentials, blending botanicals and everyday care.
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Physiogel
Barrier-focused skincare for sensitive skin with gentle, science-backed care.
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rom&nd
Color cosmetics champion; trend-setting shades loved worldwide.
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The Face Shop
Nature-rooted beauty brand blending botanicals with everyday skincare innovation, offering accessible and reliable solutions for all.
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TonyMoly
Playful, trend-driven beauty with creative packaging and accessible innovation.
Rising stars
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AMPLE:N
Ampoule-centric skincare with clinically backed, high-concentration actives.
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Anua
Calm-centric formulations with viral credibility.
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CNP Laboratory
White truffle luxury with spa-like textures and results.
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Dr.G
Dermatologist-formulated for visible results with a balanced touch.
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Holika Holika
Charming skincare with fun packaging and dependable picks.
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I'm From
Ingredient-focused skincare rooted in transparency, simplicity, and natural care.
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ISNTREE
Botanical roots with proven performance and gentle formulas.
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ma:nyo
Fermented skincare that bridges tradition and science.
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Merzy
Bold, pigment-rich makeup with a modern, minimalist edge.
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Numbuzin
Personalized skincare made simple with intuitive numbering.
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Round Lab
Comfort-first care with a touch of emotional storytelling.
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Some By Mi
Transformative care with visible results; famous for its AHA/BHA/PHA line.
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SKIN1004
Centella experts with minimal yet potent skincare.
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THE SAEM
Nature-inspired, trend-aware beauty with accessible everyday essentials.
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VT Cosmetics
Innovation-driven skincare known for viral Reedle Shot and PDRN-powered formulas.
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Wellage
Science-driven brand recognized for fresh-activated ampoules.
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BBIA
Trend-forward Korean makeup with rich pigmentation and effortless, wearable shades.
Emerging Innovators
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Abib
Clean, minimal design meets high-performance ingredients.
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AHC
Aesthetic clinic heritage made accessible; luxe yet practical.
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Aperire
Emotional storytelling with sensorial skincare rituals.
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Be-Hope
Art-inspired beauty with a creative, niche touch.
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BOM
Indie-style skincare and color cosmetics with heart.
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Celluver
Scented hair and body care with lasting impressions.
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d'Alba
White truffle luxury with spa-like textures and results.
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Genabelle
Science-driven skincare focused on balance, barrier care, and gentle results.
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Ilso
Quietly reliable skincare for fuss-free routines.
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Nacific
Youthful, clean, and effortless K-beauty.
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Neogen Dermalogy
Innovative dual-function products with a derm-backed core.
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NOHJ
Fun-forward sheet masks with an Instagrammable flair.